'ON THE WAY TO HELL'

The debut collection ‘ON THE WAY TO HELL’ explores the essence and evolution of the hip hop movement from its beginnings on the streets of New York. The narrative focuses on the authenticity and rebellion inherent in urban culture, but with an avant-garde and current approach.

The name of the collection ‘ON THE WAY TO HELL’ refers to the development that the movement has undergone over the years in Spain and how its expression has been degenerating, questioning its authenticity and even its existence. This collection aims to create an approach to what was historically considered as urban fashion, proposing a return to its fundamental values.